88_urban_poster_mockup.jpg

Heraghty Construction

HERAGHTY CONSTRUCTION

CLIENT

Heraghty Construction

CHALLENGE

Heraghty Construction is a new construction business started by a carpenter from Sydney’s Northern Beaches Nick Heraghty. JFD was hired to design a logo and identity that would help them stand out amongst other small construction businesses. I wanted to steer away from the obvious use of hammers, wrenches or screw drivers in the icon to convey the fact that the business is in construction. But rather went for a more modern, subtle direction using negative space to create the HC monogram and using the lack of connection to hint at the idea of construction or development. The logotype was then carried across business cards, letterheads, on-site posters, car decals, work shirts and the website.

 

ROLE

Logo design
Signage
Website design

 
cover photo copy.jpg
Premium-White-Business-card-Mockup - 5 copy.jpg
88_urban_poster_mockup.jpg
Mac Mock.jpg